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Student's pathway

Understanding
Stereotypes

Step Two
Raising Cultural Awareness

Step Three
Cultural Awareness
 in Use

Step Four
Testing others
Teacher's pathway
Presentation

Notes

Made with NVU

Developing Cross Cultural Awareness in Business

Presentation to teachers
This webquest focuses on helping learners develop awareness and understanding of cultural differences between countries, and their importance in international relations, notably in business and trade.

To achieve this target learners will complete a series of varied closed tasks, including matching and gap-fill exercises, quizzes, etc, but also more challenging open tasks involving the four main skills (speaking, listening, reading, writing), most of which are communication-based and involve researching and treating information to produce language.
Learners will first be confronted with the issue of cultural stereotypes, discussing their origin and their impact (step 1). They will, then, move on to realise the importance of being culturally savvy when doing overseas business (step 2). Next they will be entrusted with the task of assisting managers by providing support  and advice in their business trips abroad, as they will play the part of a cross cultural expert (step 3). Ultimately they will choose one  country they want to  specialise in and will design a multiple-choice quiz to test their friends' knowledge of its culture (step 4).


Target audience
: -young adults (higher and/or further education) learning business English.

CECR level : - B1, aiming at B2.

Key words : stereotypes, cross cultural awareness, international trade.

Studying environment: mainly self-study programme with time-delayed feedback from tutor.
However 2 tasks require class work with teacher's assistance and monitoring.

Average completion time
: 4 to 5 hours.

Technical environment
: a multimedia laboratory (ideally) but if not adaptations are possible (refer to the Notes section).

Skills involved and/ or assessed : the four skills.

Cultural objective : raising cross-cultural awareness to communicate more effectively.

Language objectives  

  • link words (step one)
  • synonym-based approach to vocabulary extension 
Language functions
  • expressing one's opinion
  • expressing one's judgement
  • making suggestions
  • giving advice

 Know-how : 

  •  writing a formal email
  • leaving a phone message
  • using an on-line dictionary
  • designing a knowledge quiz

  Assessment : Refer back to Assessment sheet


A Webquest For EFL Business Learners

by Lynda Lecaudey
Last update : December 2008
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